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Illustration by Harriet Noble

Creative Review X Smiley X Studio PI

To mark five decades of Smiley, Creative Review commissioned four Studio PI artists to explore how brands can build an emotional connection.

The brief: Create concept brands from the past five decades, using Smiley assets to add emotional intelligence to a creative campaign for that brand.

The collection includes work by Freida Ruh (Sunny Sounds: 1980s), Daryl Rainbow (Da Bomb: 1990s), Harriet Noble (Bye Bye Bugaboo: 2000s) and Gem D'Souza  (Happiness Delivered: 2010s) 

Read the full article on Smiley’s iconic heritage here.

The Art of Solitude is

a powerful photo-essay by London-based fashion and documentary photographer Ejatu Shaw, that featured in The Sunday Times Magazine. Perfectly capturing 

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Freida Ruh (Sunny Sounds: 1980s)

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Daryl Rainbow (Da Bomb: 1990s)

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Harriet Noble (Bye Bye Bugaboo: 2000s)

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Gem D'Souza (Happiness Delivered: 2010s)

The Art of Solitude is

a powerful photo-essay by London-based fashion and documentary photographer Ejatu Shaw, that featured in The Sunday Times Magazine. Perfectly capturing