
Illustration by Harriet Noble
Creative Review X Smiley X Studio PI
To mark five decades of Smiley, Creative Review commissioned four Studio PI artists to explore how brands can build an emotional connection.
The brief: Create concept brands from the past five decades, using Smiley assets to add emotional intelligence to a creative campaign for that brand.
The collection includes work by Freida Ruh (Sunny Sounds: 1980s), Daryl Rainbow (Da Bomb: 1990s), Harriet Noble (Bye Bye Bugaboo: 2000s) and Gem D'Souza (Happiness Delivered: 2010s)
Read the full article on Smiley’s iconic heritage here.
The Art of Solitude is
a powerful photo-essay by London-based fashion and documentary photographer Ejatu Shaw, that featured in The Sunday Times Magazine. Perfectly capturing

Freida Ruh (Sunny Sounds: 1980s)

Daryl Rainbow (Da Bomb: 1990s)

Harriet Noble (Bye Bye Bugaboo: 2000s)

Gem D'Souza (Happiness Delivered: 2010s)
The Art of Solitude is
a powerful photo-essay by London-based fashion and documentary photographer Ejatu Shaw, that featured in The Sunday Times Magazine. Perfectly capturing