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Artwork by Daryl Rainbow

Selman Hosgor & Daryl Rainbow X Euro 2020 takeover X Adidas

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Selman Hoşgör and Daryl Rainbow were commissioned to create a selection of epic Euro 2020 murals for four London Adidas stores including their flagship on Oxford Street. The brief was to portray the power that football has in bringing people together and celebrating our differences as the force that unlocks our possibilities. 

Collage artist Selman’s murals were showcased across the Oxford Street and Carnaby Street stores, whilst Daryl’s playful, community focused illustrations adorned the Oxford Street, Hanbury Street and Westfield, Stratford stores. 

Adidas loved the artworks so much that they also asked them to create sticker packs and football themed in-store playlists, as well as the chance for one lucky customer to win a collectible print from Daryl.

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Artwork by Selman Hoşgör